Ideas Ian Giles 2/25/26 Ian Giles 2/25/26 The Real Risk Isn’t an Intelligence Shortage. It’s Misallocation. Read More Ian Giles 2/6/26 Ian Giles 2/6/26 Marketing Anxiety in 2026: Why Decision Confidence, Not Channels, Is the Real Leadership Challenge Read More Ian Giles 4/9/25 Ian Giles 4/9/25 The Future of Content Marketing: Embracing Liquid Content in a Dynamic Landscape Read More Ian Giles 3/12/25 Ian Giles 3/12/25 Optimizing for AI-Driven Search: What Every Brand Marketer Needs to Know Read More Ian Giles 3/3/25 Ian Giles 3/3/25 From Multi-Touch Attribution to Mixed-Media Models: Unlocking the Power of ROI Optimization Read More Ian Giles 12/4/24 Ian Giles 12/4/24 The Strategic Edge: Why Hiring a Fractional Chief Marketing Officer is a Game-Changer Read More
Ian Giles 2/25/26 Ian Giles 2/25/26 The Real Risk Isn’t an Intelligence Shortage. It’s Misallocation. Read More
Ian Giles 2/6/26 Ian Giles 2/6/26 Marketing Anxiety in 2026: Why Decision Confidence, Not Channels, Is the Real Leadership Challenge Read More
Ian Giles 4/9/25 Ian Giles 4/9/25 The Future of Content Marketing: Embracing Liquid Content in a Dynamic Landscape Read More
Ian Giles 3/12/25 Ian Giles 3/12/25 Optimizing for AI-Driven Search: What Every Brand Marketer Needs to Know Read More
Ian Giles 3/3/25 Ian Giles 3/3/25 From Multi-Touch Attribution to Mixed-Media Models: Unlocking the Power of ROI Optimization Read More
Ian Giles 12/4/24 Ian Giles 12/4/24 The Strategic Edge: Why Hiring a Fractional Chief Marketing Officer is a Game-Changer Read More
