Team
Generatr is led by seasoned partners with significant agency and in-house management experience guiding organizations through growth, transition, and execution.
Our team brings together senior practitioners with sound judgment, deep discipline expertise, and a proven ability to deliver in complex, performance-driven environments.
Ian Giles,
Managing Partner
Ian Giles is a senior digital marketing leader with over 25 years of experience building and operating integrated marketing programs across media, content, CRM, and customer engagement.
Ian’s background spans agency leadership and in-house roles, where he has led complex digital transformations, scaled marketing operations, and strengthened brand and performance outcomes for enterprise and mid-market organizations.
At Generatr, Ian works closely with clients to translate strategy into execution, leading market-facing programs that drive growth, improve effectiveness, and elevate the maturity of digital marketing capabilities.
James McNab,
Managing Partner
James McNab is a senior business and marketing strategy leader with over 20 years of experience helping organizations improve performance and navigate change.
His background includes senior leadership roles as SVP at SJC Media and GM at Totem, where he worked at the intersection of strategy, media, and content, leading through multiple M&A transactions with a focus on enterprise value preservation.
At Generatr, James partners with leadership teams in mid-market and private equity-backed companies to connect business strategy to marketing execution across media, customer experience, and digital platforms.